Twitter has fast become a very powerful marketing tool for small to medium size enterprises, it offers a very user friendly platform that can instantly help your business grow it’s marketing reach through building connections with other businesses and influencers. If you own a SME or are in the Startup process then along with having a professionally designed website you should make setting up your business Twitter profile an immediate priority. There is much to learn and know about how the Twitter platform works and how to grow your followers, and I will cover some of these in future blogs, but for now I want to help you ensure your Twitter header image and profile pictures are optimised to best benefit your online marketing. Know Your Twitter Profile and Header Image Sizes and More.
The first thing to realise about your Twitter Profile and Header images are that they are your prime real estate space on your Twitter profile, they are the areas which load first and that your audience first engages with, so use this space well for utmost impact.
Strong visuals and text are required here that should reinforce your brand and within moments alert your audience to your primary product/service and/or USP. With this in mind it is essential to know some basic information, such as optimal sizes. Use Twitters guidance on their preferred sizes to avoid distortion once Twitter has uploaded and compressed your images with their compression software.[
Bare in mind that when you upload your images to Twitter they will do some pretty heavy duty image compression on them in order to reduce the size of the file. The net effect of this will be to reduce the quality of your image, so when uploading your image try to upload the highest quality version that you have. The maximum file upload size is a hefty 5mb so this will allow you to upload something of pretty decent quality, I would suggest taking full advantage of this and use it to its limits.
There are some design styles and techniques such as gradations, transparencies and drop shadows which will deliver less favourable results after Twitter has compressed the image, so a rule of thumb would be to avoid these and stick with using solid colours.
Text and fonts will also suffer from Twitters heavy image compression, so avoid using fonts that are too small, too thin or over elaborate or decorative. Stick with medium to bold font weights and for clarity stay with well designed Sans Serif fonts, (Serif fonts will also work if they are not too decorative).
When designing your Twitter Header image be aware that unlike the profile picture the header image will resize depending on the browser screen size, and in some instances the header image will get cropped. To avoid losing important information keep all high value content such as logos, tag lines and call to actions’ in central positions well away from the edges of your image. When resizing occurs elements may become too small and thus illegible, so keep this information at a reasonably large size on your original image.